Meet the Crew
GAAAINS came about as a direct result of the passions of its founding directors, Dato' Jeremy Smeeton and Michael Cheow. Dato' Jeremy spent 25 years in the offshore fund management sector developing financial solutions for the GAA group, whilst Michael spent 25 years in the UK having founded top hair salon franchise, C. Michael of London, before returning to Malaysia some 20 years ago to set up factories manufacturing prestigious hair and skin care products.
Dato' Jeremy & Michael have been firm friends for many years, both with experience in the development and distribution of a range of products across multiple international markets. Both have lived and worked in the UK and Malaysia, and both have developed a network of contacts in the artist & influencer industry across South East Asia and beyond.
Dato' Jeremy & Michael were delighted to welcome Raz Gabriel Sho to the team as Director Agency Operations in early 2023. Raz has developed a keen insight into artist & influencer product and marketing requirements and has established a comprehensive network of contacts within the celebrity community. He is a proficient designer and creative artist in his own right and has recently starred in a number of movies which are due out in South East Asia shortly.
Founder & CEO
Dato' Jeremy Smeeton
Dato' Jeremy is British and has lived in South East Asia since 1987. With a background in fund management and product design & distribution, he has travelled far and wide and is committed to celebrity product development & support through his extensive business network. The launch of GAAAINS was the result of years involved in the cultivation and development of marketing and advertising techniques internationally.
Michael spent some 25 years living in the UK developing his skills in hair and skin care product development through his London based company, C. Michael of London. Today he manufactures a comprehensive range of products through the factory he established 20 years ago in Malaysia and OEMs for some of the largest shampoo and skin care companies in South East Asia.
Director Agency Operations
Raz Gabriel Sho
Raz has a background in creative design and production. He is heavily involved in the world of entertainment and has recently appeared in a number of movies produced in Malaysia. He is well known to many in the entertainment industry in Malaysia and beyond, and runs GAAAINS' Agency Operations with enthusiasm and gusto.