About Us

Meet the Crew

Goodfellas poster DJS, Micheal H, C Michael.png

The GoodFellas
behind GAAAINS

GAAAINS came about as a direct result of the passions of its founding directors, Dato' Jeremy Smeeton, Michael Cheow & Michael Hutt.

British born Dato' Jeremy, Southeast Asia-based since 1987, has 25 years experience in offshore fund management. He brings boardroom fluency, investor-world judgment and a global relationship network to the creative arena.

Malaysian born Michael Cheow spent 25 years in the UK having founded top international hair care franchise, C. Michael of London, before returning to Malaysia some 25 years ago to set up factories manufacturing prestigious hair and skin care products.

Michael Hutt, also British, offers a bridge between Western strategic rigour and Asian market nuance, with 15+ years across Europe, the US and Asia. He translates complex corporate identities into high-impact digital narratives for expansion.

The founding members have been firm friends for many years, with collective experience in the development and distribution of a range of specific products across multiple international markets. Each has lived and worked in the UK and Malaysia, and together have developed a solid network of contacts in the corporate & celebrity world across South East Asia and beyond.

Team GAAAINS

Founder & CEO

Dato' Jeremy Smeeton

Dato' Jeremy is British and has lived in South East Asia since 1987. With a background in offshore fund management and product design & distribution out of Bermuda, Cayman Islands and the BVI, he has travelled far and wide and is committed to celebrity product development & support through his extensive business network.

The launch of GAAAINS was the result of years involved in the cultivation and development of marketing, branding and advertising techniques internationally.

Executive Director

Michael Cheow

Michael is a Malaysian business owner and property developer in Malaysia, UK, Vietnam and Cambodia. He spent some 25 years living in the UK developing his skills in hair and skin care product development through his London based company, C. Michael of London.

Today he manufactures a comprehensive range of products through the factories he established more than 25 years ago in Malaysia and OEMs for some of the largest shampoo and skin care companies in South East Asia.

Director Branding & Marketing

Michael Hutt

With extensive experience in marketing planning and execution, Michael has helped large and small brands create impactful marketing strategies from the ground up, progressing to execution across Europe, the US and Asia. His 15+ years of experience spans roles in creative and communications agencies, focusing on digital, brand, communications and PR.

Michael's expertise in setting up and driving business development & marketing functions combines Western-style experience with in-depth knowledge of Asian markets.

About Us

The GoodFellas behind GAAAINS

Team GAAAINS

Our Clients

The GoodFellas
behind GAAAINS